A film with Timothée Chalamet almost lost its spot in the top three at the box office to a thriller starring Sydney SweeneyA film with Timothée Chalamet almost lost its spot in the top three at the box office to a thriller starring Sydney Sweeney

Marty the Magnificent had a modest start at the US box office, barely edging out a low-budget thriller.

The film Marty the Magnificent starring Timothée Chalamet showed a restrained debut in the US box office, narrowly beating the low-budget thriller The Maid starring Sydney Sweeney in the race for a spot in the top three.

Over the traditional three-day weekend, Marty the Magnificent earned $15.6 million. The Maid finished the weekend with $15.4 million, trailing its competitor by less than $200,000.

Budget Differences

Despite similar opening earnings, the films' budgets differ significantly. The production budget for Marty the Magnificent exceeds $70 million. The budget for The Maid is estimated to be roughly half that.

Large-Scale Promotion for Chalamet's Film

The promotion for Marty the Magnificent was marked by active involvement from Timothée Chalamet and a series of unconventional marketing stunts. The actor became the first person to climb to the top of the Sphere complex in Las Vegas, generating additional media attention.

Ahead of the release, a bright orange rented airship with the film's name emblazoned on both sides appeared in the Los Angeles area. The idea of a transcontinental tour was discussed, but the airship remained within the region.

Furthermore, before the New York premiere, the Empire State Building was illuminated in orange as part of the film's promotional campaign.

Opening Weekend Results

Thus, despite its large-scale promotion and high budget, Marty the Magnificent began its theatrical run almost on par with a low-budget thriller, drawing the attention of industry analysts to its future box office performance.