Netflix is preparing to launch vertical video content for mobile devices.

The streaming giant aims to compete with social media platforms for user attention.

Netflix has announced major changes to its mobile app, planned for launch in 2026. According to the company's CEO, Greg Peters, the update includes two key innovations: the expansion of vertical video format and a completely revamped user interface.

Vertical Content as the New Standard

Netflix has been testing the vertical video format for several months. Currently, it showcases short clips from the platform's series and films. In 2026, the service plans to introduce full-fledged vertical content, including original short films and series created specifically for mobile viewing. This will allow users to enjoy quick entertainment experiences similar to those offered by social media platforms like TikTok, Instagram, and YouTube Shorts.

New Mobile Interface

In addition to vertical video, Netflix is preparing a fully updated interface for mobile devices. According to Peters, it will become the "starting point and platform" for continuous experimentation and improvements, adapting to the company's business expansion over the next decade. The refreshed design aims to enhance navigation convenience and offer users a unified space for viewing both full-length content and short vertical videos.

Reasons for the Changes and Strategic Goals

Netflix notes that the increase in content consumption on smartphones and heightened competition from social media platforms have been key drivers for implementing these innovations. The service aims not merely to add a new format but to create a comprehensive mobile ecosystem capable of retaining user attention. As part of this strategy, the streaming platform will combine full-length films and series with lightweight vertical content for quick viewing.

Experts believe these moves by Netflix reflect a global trend of blurring the lines between streaming services, social networks, and multimedia aggregators, transforming the platform into a universal entertainment space.